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Introducing TrackCrumb

Why we built an AI-native product analytics tool that ships event tracking, session replay, and predictive churn in one lightweight SDK.

Product analytics has a bloat problem. The tools that answer "what are my users doing?" have grown into sprawling suites that take a quarter to roll out and a data team to operate. TrackCrumb is our answer: one lightweight SDK (≤25 KB gzipped) that gives you event tracking, funnels, retention, session replay, and AI-powered insights from day one.

What's in the box

  • Core analytics — trends, funnels, retention, paths, and cohorts.
  • Session replay — watch real sessions to reproduce bugs and UX friction.
  • AI insights — a natural-language chart builder and plain-English anomaly explanations.
  • Predictive churn — XGBoost scoring with per-user SHAP attribution on the Scale tier and up.

Start free

The Free tier includes 1M events per month, core analytics, and autocapture — no credit card required. When you're ready, paid tiers add AI credits, predictive analytics, and longer retention.

We're building in the open. Expect frequent posts here on instrumentation, analytics patterns, and what it takes to ship a solo SaaS.

Piyapath

Piyapath

Founder, TrackCrumb

Building TrackCrumb — AI-native product analytics. Writing about analytics, instrumentation, and shipping a solo SaaS.